Former BBC One controller Peter Fincham will join ITV as director of television, replacing Simon Shaps, the commercial broadcaster has said.
The news came as ITV chairman Michael Grade agreed to stay in his role until 2010, a year longer than expected.
Mr Fincham was seen as a success at the BBC, introducing and reviving popular shows during his tenure.
But he quit in October last year following a row about a documentary on the Queen.
Mr Fincham introduced a documentary trailer that he said showed the Queen storming out of a photo shoot "in a huff" - and the monarch's supposed tantrum made headlines around the world.
But the clip had been edited out of sequence and the Queen had not stormed out at all. The fallout ultimately forced Mr Fincham to quit.
Mr Grade's contract was originally due to expire in 2009.
"This will deliver continuity and give the new executive team the opportunity to execute ITV's turnaround plan, restoring the company to growth and leading up to the CEO succession process," said Sir James Crosby, ITV's senior independent director.
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