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Wednesday, 23 January 2008, 08:00 GMT

ASOS enjoys 'cracking' Christmas

Asos homepage Online fashion retailer ASOS is celebrating "cracking" trading figures for the key Christmas period.

The company, which sells clothes based on outfits worn by celebrities, saw sales jump 86% in the seven weeks to 20 January from the same time a year ago.

Its biggest selling items included a dress based on one worn by Victoria Beckham, and another similar to one modelled by Paris Hilton.

ASOS said it now expected its full-year profits to be ahead of market targets.

It predicts pre-tax profits for the year to 31 March will be "significantly ahead" of £5.9m.

'Ahead of forecasts'

"We had a cracking Christmas," said chief executive Nick Robertson.

"Sales were ahead of internal forecasts, margin remained strong and our stock position healthy."

ASOS stands for As Seen On Screen.

Overall UK online sales rose by more than 50% in the three months to Christmas, according to a recent survey by Capgemini.



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