China's growing number of eligible male millionaires are being invited to join a matchmaking boat cruise that promises "good-looking and desirable" women.
The love boat service is being launched in Shanghai later this month, according to the state-run China Daily newspaper.
It quoted organiser Xu Tianli as saying that the men had to be worth at least 2m yuan ($250,000; £130,000), and that 20 had signed up so far.
Yet he added that fewer than 30 of the 1,000 women who applied were accepted.
'Categories of attractiveness'
"Only those who were attractive in every category can take part in this event," said Mr Xu.
"Rich men are normally very busy, and most of the women they meet are there for work or business, which these men consider to be unsuitable for relationships."
China Daily also reported one of the men who had signed up for the cruise, who said "appearance is most important to me".
The cruise will take place along Shanghai's Huangpu River.
The wealth of China's 400 richest people has increased by 50% this year, according to the Forbes rich list.
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