Skip to main content
BBC NEWS / BUSINESS
Graphics VersionBBC Sport Home
News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

Thursday, 9 November 2006, 10:57 GMT

Adidas rues cost of Reebok woes

Adidas 1 trainer German sports group Adidas has cut its forecast for profit growth in 2007 as a result of plans to spend more money on revamping its ailing US arm, Reebok.

Adidas, the second largest sports firm worldwide after US firm Nike, cut its forecast for net income growth from 20% to 15% for 2007.

The news sent its shares down 8%, the biggest drop on Germany's Dax index.

Adidas bought Reebok in 2005 to boost its trade in the US, but recent figures show Reebok sales have fallen.

Product development

"Reebok's orders are disappointing and the outlook is lacklustre. It will take longer to put Reebok on track," said Nils Lesser, an analyst with Merck Finck.

While group sales at Adidas for the three months to the end of September were 53% higher at 2.9bn euros (£1.9bn; $3.7bn), the same period saw Reebok sales down by 7%. Net income for the quarter was 244m euros.

Adidas said it planned to invest an extra 50m euros in Reebok during 2007 to improve the product range .

However, the company said the Reebok business was still making money.

"Reebok is profitable. We will be profitable in 2006 and obviously also in 2007," said chief financial officer Robin Stalker.




E-mail this to a friend
Related to this story:
Adidas in Germany boot deal row (17 Aug 06 |  Business )
Adidas counts cost of Reebok buy (02 Mar 06 |  Business )
Nike sues Adidas over shoe patent (17 Feb 06 |  Business )
Adidas agrees to buy rival Reebok (03 Aug 05 |  Business )
Adidas earnings given Asian boost (03 Nov 04 |  Business )

RELATED INTERNET LINKS
Adidas
The BBC is not responsible for the content of external internet sites



SEARCH BBC NEWS: 

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

NewsWatch | Notes | Contact us | About BBC News | Profiles | History

^ Back to top | BBC Sport Home | BBC Homepage | Contact us | Help | ©