Skip to main content
BBC NEWS / BUSINESS
Graphics VersionBBC Sport Home
News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

Wednesday, 8 February 2006, 10:16 GMT

Wanadoo rapped over advertising

Person using computer mouse Wanadoo has been criticised for adverts which failed to show that one of its fast broadband schemes was only available to a limited number of users.

The Advertising Standards Authority (ASA) found that when the adverts first appeared, the firm's 8 megabit service could only be used by 4.7% of people.

The high speed depended on upgrades to users' local phone exchanges which had only been carried out in a few areas.

Wanadoo said it had now "slightly tweaked" its adverts.

'Fastest possible'

In its ruling, the ASA also found that the firm had failed to show in its advertisements whether the 8 megabit speed referred to downloading or uploading, or both.

Wanadoo was also criticised for failing to show that certain services were only free for the first six months of a user's contract.

"We have slightly tweaked our advertising as a result of the ASA ruling," said Wanadoo.

"Our promise is, and always has been, to give customers the fastest speed that their line can currently handle with a free upgrade to the faster speeds once their local exchange has been upgraded by Wanadoo."

Wanadoo is one of the UK's most popular broadband providers.



E-mail this to a friend
Related to this story:
Wanadoo ups basic broadband speed (17 Oct 05 |  Technology )
Wanadoo is to make way for Orange (29 Jun 05 |  Business )
Freeserve to be renamed Wanadoo (01 Apr 04 |  Business )

RELATED INTERNET LINKS:
Wanadoo
Advertising Standards Authority
The BBC is not responsible for the content of external internet sites



SEARCH BBC NEWS: 

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

NewsWatch | Notes | Contact us | About BBC News | Profiles | History

^ Back to top | BBC Sport Home | BBC Homepage | Contact us | Help | ©