Skip to main content
BBC NEWS / BUSINESS
Graphics VersionBBC Sport Home
News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

Wednesday, 13 August, 2003, 09:59 GMT 10:59 UK

Gillette sparks cutthroat razor war

man shaving Gillette, the maker of the Mach3 three-bladed razor, is taking legal action in the US in an attempt to prevent a rival from launching a four-bladed razor.

Gillette alleges that Quattro, a four-bladed razor due to go on sale next month, infringes its patent by using the same "progressive blade geometry" design as Gillette's best-selling Mach3.

Energizer, which makes Quattro, "is deliberately attempting to capitalize on the superior performance of Mach3, the world's number one shaving product," said Gillette spokesman Eric Kraus.

"It's hard to imagine that progressive blade geometry was included in the Quattro product by accident," he added.

Energizer said it had no immediate comment on the lawsuit.

Competition

The Mach3 razor, which notched up sales of more than $2bn last year, claims to offer a cleaner shave by allowing each blade to move progressively closer to the beard hair.

The lawsuit seeks a court order to prevent Energizer from launching its four-blade razor, as well as unspecified damages, throwing a potential spanner into Energizer's plans.

Both Energizer and Gillette have embarked on expensive advertising campaigns for their products.

Gillette dominates the world's shaving market, but is facing renewed competition from Energizer since it bought the Schick-Wilkinson Sword brands.



E-mail this to a friend
Related to this story:
Philips scores over Remington (09 May 03  |  Business )
Greenspan mulls patent problems (04 Apr 03  |  Business )
Profits slump at Gillette (19 Oct 01  |  Business )

RELATED INTERNET LINKS:
Gillette
Energizer
The BBC is not responsible for the content of external internet sites



SEARCH BBC NEWS: 

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

NewsWatch | Notes | Contact us | About BBC News | Profiles | History

^ Back to top | BBC Sport Home | BBC Homepage | Contact us | Help | ©