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BBC News Online: Business


Monday, 8 April, 2002, 18:43 GMT 19:43 UK

Penthouse bankruptcy looms


porn graphic
Thirty seven years after it was launched in London as a raunchy competitor to Playboy, Penthouse magazine's survival is up in the air.

The rapid spread of internet porn and of porn movies on video and DVD have sent the magazine's circulation into a tailspin, from five million copies a month at its peak to just 650,000.

General Media, the owner of the magazine, is $52m (£36.23m) in the red.

And with interest repayments of almost 13m this year, the company is finding it hard to repay its debts.

In an interview with the New York Times, the publisher of Penthouse, Bob Guccione, lamented recent developments.

"The future has definitely migrated to electronic media," he said, insisting that there is no future for magazines such as Penthouse.

"I'm delighted that Mr Guccione may be going out of business. The problem is that he is being replaced, quite possibly, by something that is much worse," said anti-porn activist Andrea Dworkin.


Related to this story:
Playboy to 'expose' Enron women (26 Mar 02 | Americas) US internet porn law challenged (26 Mar 02 | Americas) Ex-Playmate widow awarded $88m (07 Mar 02 | Americas) Porn watchdog under fire (17 Feb 02 | Sci/Tech) Playboy dolls to go on sale (29 Nov 01 | Business) Shopping and clicking (14 Jan 02 | dot life) Britons drawn to online porn (10 Aug 01 | Sci/Tech) Playboy expands TV empire (03 Jul 01 | Business)


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