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BBC News Online: Business
Thursday, 15 November, 2001, 17:49 GMT
Wrangler jobs to go
Wrangler will survive - but lesser brands are on the way out
VF Corp, the company that owns the Lee and Wrangler jeans brands, is getting rid of 13,000 employees - 18% of its workforce - and dropping low-margin products in an attempt to ride out the downturn.
The company said that its speciality workwear, swimwear and knitwear lines would be phased out.
A key factor that led Burlington to take these steps is the US government's history of using the textile industry as a bargaining chip in international relations
George Henderson
Burlington Industries chief executive
They amounted to only 10% of sales, the company said, and their removal - to concentrate on lines such as the high-ticket North Face brand of outdoor clothing - would increase margins at "no real sacrifice".
VF will take a charge of about $280-$320m this year, but should save about $115m a year after that.
Tough in textiles
The restructuring takes VF from its roots as a general textile manufacturer to becoming a brand-centred company, in response to the pressure on the US fabric business from cheaper foreign imports.
The pressure was thrown into sharp relief by the announcement today that Burlington Industries, which specialises largely in fabrics for furnishings, filed for protection from its creditors.
The company said that it was overburdened with $1.1bn in debt, and blamed the US government for its disdain for the difficulties domestic producers had competing with imports, citing the fact that textile imports had grown at five times the rate of consumption since 1999.
"A key factor that led Burlington to take these steps is the US government's history of using the textile industry as a bargaining chip in international relations," said the company's chief executive, George Henderson.
"The results have been devastating for the industry, leading to job losses, plant closings and liquidations."
The company still has $60m in cash, and a $190m credit line from JP Morgan Chase.
That should allow uninterrupted service while it restructures, Mr Henderson said.
Related to this story:
Fighting fakes on the High Street
(04 Oct 01 | Business)
Calvin Klein cuts jobs
(10 May 01 | Business)
Profits at Levi Strauss plunge 55%
(21 Mar 01 | Business)
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