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BBC News Online: Business


Monday, 8 June, 1998, 12:09 GMT 13:09 UK

Jensen to return to Britain's roads


A Jensen sports car
Jensen: Regarded by many as one of the finest British vehicles
One of the most famous names in British motoring is to be revived thanks to a multi-million pound investment by two businessmen.

Jensen is set to return to the roads after an engineering group bought the rights to manufacture new models.

The firm, which produced the world famous Jensen Interceptor and Jensen Healey, is considered by many to be one of the great names in British sports cars, ranking alongside Aston Martin.

But the firm collapsed for a second time in 1992 due to financial difficulties.

West Midlands company Creative obtained rights to the Jensen name earlier this year and are beginning tests on a 150mph production model.

Engineers working on a Jensen car

Creative's joint managing director Keith Rauer said the firm wanted to produce around 500 cars a year if it can get financial backing.

If the project gets the go-ahead, the new model will be produced in the Midlands.

"Work is progressing well towards the launch," said Mr Rauer.

"There is a very strong business case to support the project and we are in discussion with potential investors to raise the necessary funds to underpin the launch of the new car."

His partner Robin Bowyer added: "Jensen has its roots in the Midlands. It's entirely appropriate that the vehicle will be true to its heritage and will be built here again.

"We have received very positive feedback on the car and plan to launch the first vehicle in a new range of Jensens towards the end of next year."


Related to this story:
New Rover, new jobs (20 May 98 | The Company File) Trying to keep Rolls-Royce British (01 Jun 98 | The Company File) Volkswagen in the driving seat (04 Jun 98 | The Company File)


Internet links: Jensen Owners' Club Online | Jensen Owners' Club: News | Association of Jensen Owners (US) |
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