It is an exciting time for the band Very Best Friends From Cape Town.
Out on a street corner, rapping for the cameras, these best selling local hip hoppers are posing for new publicity photographs.
Here they are better known in their Afrikaans-based Cape Flats dialect as Brasse Vannie Kaap.
African origins
Hip hop and rap music are popular all over the world. In most countries fans look towards the United States, where they believe the form originated.
"Hip hop and rap originated here on this continent - we were always out there telling stories in rhyme form," says Brasse Vannie Kaaps's lead singer, Reddy D.
"It just took a 360 degree turn and came back home... We speak about our reality back here on the Cape Flats because that's where we come from".
American influences
The Cape Flats is a poor and windswept area on the far edge of Cape Town. During apartheid the authorities moved the mixed race people, known as coloured, out here.
People here do not speak a true black African language. Many have traditionally looked to the United States for an identity. Despite the popularity of local hip hoppers, African-American musicians still hold sway.
So do the US-inner city inspired gangs.
If you are coloured, you have to belong to one to survive. It is then an easy route from there to drugs, gangland killings and prison.
Searching for an identity
The years of apartheid left the coloured community with an identity crisis.
Pride in African roots-style hip hop by Cape Flats' coloured musicians is helping to fill the gap. But Cameroonian DJ and music critic, Jean-Noel Ntone believes there is a way to go before they find their true African roots.
"You can hear it in the music, you can see it at shows," he says, "they want to sound and look, like Tupac Shakur. Politically they identify more with Malcolm X and Martin Luther King than Steve Biko and Nelson Mandela."
Nevertheless, BVK and their African-ised hip hop aim to take the negatives out of the Cape Flats culture, but not leave their roots totally behind.