Page last updated at 13:09 GMT, Wednesday, 9 September 2009 14:09 UK

Fish promotion to boost industry

Oysters, mussels and fresh fish from Wales are on sale at a major supermarket

Fresh fish from Wales' coast is being promoted at a supermarket chain as part of plans to boost the fishing industry.

Rural affairs Minister Elin Jones marked the launch of the new range at one of the Morrisons store in Aberystwyth.

The food for sale is due to include oysters, mussels, sea bass and trout caught or farmed locally from sites across Wales.

Most fish from Wales is exported due to problems supplying them to stores.

Elin Jones, AM
Rural affairs minister Elin Jones welcomes the move

"We are keen to further improve the availability of Welsh fish within Welsh supermarkets and will continue to work with Morrison's and other major retailers to achieve this," said Ms Jones.

Morrisons Buying Manager Janine Watson said: "Our policy is to support and encourage locally sourced produce in each of our stores and our new Welsh fresh fish range is a perfect example of our success so far."

Seven companies are participating in the assembly government programme to support the Welsh fishing industry and supplying Morrison's:

Celtic crab products (Haverfordwest), Menai Oysters (Llanfairpwll), Pwllheli Seafoods, Sean Ryan (Milford Haven), Selonda UK (Penmon), Selwyn's Penclawdd Seafoods (Llanmorlais), Severn and Wye Smokery (Westbury on Severn).

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