Officials running Wales' newest museum say they are delighted with the public response in the month since it opened.
The museum boasts more than 100 audio-visual exhibits
The National Waterfront Museum in Swansea has set a target of 250,000 visitors a year, and attracted more than 35,000 in the first four weeks.
It advertises itself as "unlike any visit you've ever made to a museum" and aims to tell the story of "industry and innovation" in Wales.
Head Steph Mastoris said people had responded to a "fantastic building".
The glass and slate building in the maritime quarter was opened by First Minister Rhodri Morgan, alongside rugby hero Gareth Edwards, on 17 October.
It cost £33.5m, including £11m from the Heritage Lottery Fund, which represented its biggest single donation in Wales.
Mr Mastoris said as visitors had been arriving "in their droves," the museum had been trying different activities "to suit all types of people."
He added: "We are now evaluating what works best and plan to take this forward."
Future attractions include an exploration of the "physics of the rock guitar" on 11 December.
Gerald Clement, Swansea Council's cabinet member for culture, recreation and tourism said: "We had high expectations but these statistics have exceeded them. The whole area around the museum is being revitalised."