A food competition in Neath is being rebranded due to fears the original title gave a poor image of the town.
The original flyers have been withdrawn
Flyers promoting "The Tastiest Tart in the Town" event have been hastily withdrawn from circulation.
Organised by the town centre forum and Neath rugby club, catering businesses were asked to put their baking skills to the test by cooking home-made tarts.
Now the competition will go ahead under a different title because some local forum members objected.
The aim was to promote and celebrate local produce on sale in the market and surrounding shops.
Last year's competition saw a quest to find the best faggots and peas on sale in Neath.
But this year, when flyers went out, some members of the forum said they had not been consulted and were unhappy with what they saw.
"Unfortunately it was not run through the proper channels," said a spokesman for the county council.
"It's not really the banner we want to hang our hat on."
He said he was unaware of any complaints from members of the public and said it had already provoked a good response from catering businesses.
He said the competition would still go ahead but with a different name.
Entries are set to be judged by Neath RFC rugby players, with the first prize being a hospitality package to the club's match against Aberavon on Easter Monday.