Three men from the same seaside resort have been recognised in the New Year Honours but in completely different fields.
Alan Thomas has been coxswain of the lifeboat for 21 years
Alan Thomas, who has served on the Tenby lifeboat for 37 years, the last 21 as the coxswain, has been made an MBE.
The 53-year-old, who continued a long standing family tradition by volunteering to join the crew, said he was delighted to get the award.
He is a familiar face to the many visitors to the town as his day job involves skippering the boat that runs between Tenby and Caldey Island.
"I was very surprised when I found out," he said.
"I have been involved with the lifeboat all my life. My father was also the cox and my grandfather was on the crew.
"The best thing about it is when you go and bring someone in who would not be coming back otherwise."
Mr Thomas lives within a stone's throw of Donald William Griffiths, who has been awarded an MBE for his services to the Air Training Corps (ATC).
In 1941, at the age of 14, he was a founder member of the 1284 Tenby Squadron before moving on to join the RAF two years later.
After the war he returned to the town, settled down with his wife Muriel, and became involved with the ATC civilian committee.
The former Pembroke Power Station engineer was secretary for 30 years before serving as chairman for the last 13 years.
Mr Griffiths, who is 78, said: "I was shocked but very pleased when I received the letter.
"It is always great to see the boys and girls go on in life. They don't have to go into the services, although some do, but the ATC seems to turn them into better citizens.
Donald Griffiths was a founder member of the 1284 Squadron
"I enjoyed my time in the RAF. It knocked the rough edges off me and I met some good people. I continue to meet many good people in the ATC."
Services to education
John Maurice Brock, chairman of the school governors at Sageston Primary School on the outskirts of Tenby, has also been made an MBE.
His award is for services to education and the community in Pembrokeshire.
Elsewhere in south west Wales, Gareth Evans, musical director of Morristown RFC Choir, has been awarded an MBE.
Others to receive the award include Derith Powell, chief executive of Amman Valley Enterprise, Barbara Irene Griffiths of Winch Wen in Swansea for services to Macmillan Cancer Relief and fire fighter Adrian Hughes of Gower.