A jazz musician whose album in is the top ten played a small venue in west Wales where he was due to appear before he was famous.
Quiet night out: Jamie Cullum is to play in a west Wales hotel
Jamie Cullum, 23, had been booked to perform at the Llandeilo festival in July.
But by then he had signed a £1m record deal and was busy recording his album, Twentysomething, which last week hit No 5 in the charts.
Yet despite TV appearances and plans to play in front of thousands at the Royal Festival Hall later this month, he agreed to bring his band to the Cawdor Arms Hotel in Llandeilo on Thursday night.
The evening was to be one of Cullen's most intimate performances since shooting to music fame, as the venue holds barely 100 people.
Most of the audience are those who booked to see him during the Llandeilo festival when he was still a relative unknown, if promising, new voice on the jazz scene.
Simon Wright, who booked Cullum for the festival, said the evening promised to be a treat for music lovers like himself, and a bargain at £30 a ticket.
"I think it's great, considering his position. It's going to be really special for those who booked in the first place," he said.
"I knew a bit about him at the time, I'd heard his CD, but he was not a major name at that point."
Cullum signed his record deal with Universal in April and in July won the rising star award in the BBC Jazz Awards.
BBC4 screens Jamie Cullum at Brecon Jazz 2003 on Friday 14 November at 2100 GMT 0135 GMT on Saturday 15 November.
Welsh fans can see his appearance at the Children in Need concert - Pudsey in the Park - in Merthyr Tydfil on Friday 21 November.