Celebrity and former rugby international Ray Gravell should have no problem remembering where he lives.
A petition called for the naming of a street after Ray Gravell
The BBC radio presenter has been honoured in a unique way - the street where he lives in Mynyddygarreg has been named after him.
As soon as council workmen get around to putting the sign up, his official address will be Ray Gravell, Heol Ray Gravell.
The idea was first mooted five years ago by his friend John Jenkins who spotted a street in Gwaun-cae-Gurwen named after Gareth Edwards.
Michael Higgins, a town councillor in the neighbouring village of Kidwelly, said there was overwhelming support from local people for the move.
"I think he adds a lot of colour and zip to the community," he said.
"He is a great sportsman and a great ambassador for the area and is proud to be a Mynyddygarreg person.
"I was joking with him the other day and told him at least he should not have any problem remembering where he lives."
A petition was launched to change the name of the street - which was previously known as "off Horeb Road".
Former Llanelli, Wales and British Lions rugby player Ray said he was humbled by the move.
"I'm very, very proud," he said.
"There was a bank here that everyone called Banc Raymond after me, but this is official.
"It's a beautiful area - an old quarry with lots of wildlife - so having my name on it is a real treat."