One of Cardiff's oldest communities is being shown pictures of regeneration plans for the first time.
Loudoun Square in the Butetown area of the city could be completely redeveloped under council proposals.
A new shopping centre as well as an up-to-date healthcare facility and more affordable housing are among the plans.
A local pharmacist said the improvements had been talked about for many years and action there was urgently needed.
Residents are being asked by Cardiff council for their views at a series of roadshows.
Councillor Judith Woodman, cabinet member for communities, housing and social justice, said she hoped people living in the area would take the opportunity to comment.
"This is a chance for some lovely new shops, a new health centre and new affordable homes for people who live there," she said.
Fozia Shahzad and Abdi Mohammed both wanted the changes
"It's their area. It's facilities they will use so they've got the opportunity now to come down and let us know what they think."
She also described the regeneration as "long overdue".
"When I was a teenager it was rundown then and with the redevelopment of the Bay, it's started to make Butetown look even more rundown and shabby."
The councillor said although no final cost had been made on the proposed regeneration, it was "not a cheap option" and said if the scheme was accepted, it would then have to go to planning.
Regeneration work could take up to two years to start.
The plans are on display for four days
The local health board and community housing association are working with the council on the scheme.
A mobile exhibition will be outside the shops in Bute Street over the next four days.
Local people were supporting the proposed changes although sceptical that they would be seen through.
Fozia Shahzad, 35, who runs the pharmacy, said: "It's something that's been talked about for years and I don't think people will really believe it until it starts to happen.
"I would like to know how it's going to affect my business.
"People around here are very set in their ways and people don't like change.
"I don't know whether they will like the changes planned."
Saeed Soleman, 27, who works for a voluntary organisation, said: "People around here have heard the council talking about developing the area but nothing's happened.
"But I think when the building gets going, people will be optimistic."
Said Ibrahim, 32, said: "I think it's a good idea.
"The majority of people around here are good people but we need to cater for the teenagers.
"These redevelopment plans have been needed for a long time.
"[The shopping parade] is a very bad building it's very dirty and we need new healthcare facilities."
Abdi Mohammed, 77, said: "It will be nice to have somewhere for people to sit down and chat, this should have been done before and they should start it as soon as possible."