Experts in 3D imaging are holding a conference in north Wales to learn of the advances in the computer science.
Welsh software firms have an expertise in 3D work, says the WDA
Delegates at the four-day University of Bangor event include people with experience of ground-breaking animated films like Toy Story and Monsters Inc.
The Welsh Development Agency said it was keen for homegrown software firms to take advantage of the event.
A spokesman said: "The reputation of Wales' software sector is becoming increasingly recognised globally."
More than 70 international delegates are attending the symposium on 3D web technology taking place at the Centre for Advanced Software Technology, or Technium Cast, at Parc Menai, Bangor.
The event is an opportunity for experts to hear more about the latest technical advances in 3D technologies.
Symposium organiser Professor Nigel John, professor of computing at the University of Wales, Bangor, said: "3D is a powerful and fast growing format for web technology.
"It has so many applications, from being able to display your product in 3D on your website to being used to aid surgical procedures, to the kind of animation that we all enjoy in films by Pixar and other leading computer animation houses."
Presentations at the event, which began on Tuesday and ends on Friday, include a project by University of Udine in Italy in which visitors to the city can use their own portable digital-capable machines to download 3D graphics of tourist sites.
The symposium is also studying how 3D technology can help with training in medicine as well as with surgical planning and diagnosis.
Neil James is the Welsh Development Agency's marketing manager for the technology industry.
He said: "Hosting the annual Web 3D Symposium in Wales, in its milestone tenth year, is a tremendous achievement.
"This is a premiere event for the Web 3D community where developers and content creators can learn about the latest industry issues, such as web services, programming languages and mobile applications.
"The reputation of Wales software sector is becoming increasingly recognised globally and we look forward to meeting delegates from Wales and the international Web3D community at CAST in Bangor."