Millions in investment is to be spent in Aberystwyth
A town centre site in Aberystwyth could be developed by a major retailer after a council appealed to developers to submit plans for the piece of land.
A retail scheme, including multi-storey parking, is planned for the Ceredigion council-owned Mill Street car park.
The local authority said developers had to submit their ideas by 26 April.
Aberystwyth is to benefit from millions of pounds of new investment over the next three years after being named a Strategic Regeneration Area (SRA).
More than £10m in funding has been earmarked for the SRA scheme, which is designed to improve prosperity by regenerating housing and stimulating the local economy, employment and business growth.
Earlier this month, grocery giant Tesco said it was interested in "serving customers" in Aberystwyth, but that was subject to the right investment and location.
A Ceredigion council spokesman said: "One of the key themes of the newly-announced Aberystwyth Strategic Regeneration Area is to make Aberystwyth's town centre an attractive and thriving place.
"This project will play a significant role in enabling the achievement of that aim.
"Mill Street is a key project on the basis that increased car parking provision in Aberystwyth should support the needs of the town."
But the spokesman said it could take up to eight months to appoint a developer.
He added: "We would also stress that speculation as to which retailer might or might not eventually be involved is absolutely fruitless at this stage.
"That is not what this leg of the process is about, this is about identifying a suitable developer."
Plans are for a minimum of 500 car parking spaces in Mill Street.
Last October, plans for a multimillion-pound shopping centre in Aberystwyth were dealt a blow after the Welsh Assembly Government refused to help fund it.
But developer Merlin Homes said the "door was still open" for a smaller scheme.