The vicar of a village made famous by the hit BBC comedy Little Britain says the area should be known for more than just rubber-clad Dafydd Thomas.
Llanddewi-Brefi has been put on the map by Little Britain
Played by Matt Lucas, the flamboyant "only gay in the village" has put Llanddewi-Brefi on the map.
Now Ceredigion Council wants it to be given a special status, thanks partly to Little Britain, in order to preserve its character.
But Canon Aled Williams said the comedy had no genuine links with the area.
Ceredigion Council believes the village has the potential to become one of the jewels in the region's tourism crown.
Last month, it said conservation area status would mean its buildings and character would be protected and there would be tighter controls on planning applications.
Although its name has been achieved wider fame because of the comedy series, the Little Britain sketches were not filmed on location in the village.
Canon Williams said: "I'm all in favour of the conservation status and I think it's long overdue.
"But I think it's a little odd issuing conservation status on the back of a comedy show that has nothing to do with the village.
"Someone working on the show in London has picked on the name."
He added that there were legitimate and genuine reasons to protect the village.
Wales' patron St David is said to have preached there and it was the site of a small Roman fort, he explained.
A consultation process will take place before the council decides whether to press ahead with its plan.
No-one at Ceredigion Council was available for comment on Monday, but last month planning officer Rosemary Rhys said conservation status proposal was partly thanks to Little Britain's success.
"The village of Llanddewi-Brefi is steeped in history and is now also famous for its links with the BBC comedy series Little Britain," she added.
"The village is special anyway, and now there are even more reasons. Now seems an opportune moment to consider this."