Controversial plans to build a supermarket on a Ceredigion town's sports pitch have been turned down.
Lampeter RFC share the pitch with the town's football team
Ceredigion Council has rejected the proposals in Lampeter after strong opposition from the town council, the chamber of trade and local people.
Chamber chairman William Davies welcomed the news, but said a developer could now look for an alternative site.
Objectors had feared a supermarket would place town shops in jeopardy, and a 3,200-name petition was collected.
At a public meeting last month, local people voted against the proposal to develop the Memorial Field, home to Lampeter football and rugby clubs.
Ceredigion Council's deputy leader Ray Quant said the council "had listened to people's views and taken heed of the message".
He added that the council had not received a planning application for a supermarket.
"We were approached by a developer who had an idea to develop the field," he said.
"The town council then held a public meeting and there were some strong views against the idea, so at a recent cabinet meeting I recommended that we shouldn't pursue the matter further and the cabinet agreed."
Former town mayor Noel Davies organised the petition against the proposals.
He said: "The playing field was given to the town by the old borough council in memorial to those who died in WWII and people in Lampeter wanted it kept that way."
But William Davies, chair of the chamber of trade, said he feared developers could now look elswhere for an alternative site.
"I'm very pleased the Memorial Field has been saved," he added.
"We already have two supermarkets in Lampeter - we don't need a third."