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Last Updated: Tuesday, 26 September 2006, 18:53 GMT 19:53 UK
Welsh dunes' star role on BBC One
One of the new on-screen BBC identities filmed at Ynyslas
The Turbulence kite group is filmed on Ynyslas
Sand dunes in a tiny mid Wales seaside community will soon become familiar to millions of BBC One viewers.

Kite flying at Ynyslas nature reserve will appear amid scenes from around the world in the channel's new on-screen identities shown between programmes.

The BBC said the spot near Borth, Ceredigion, was chosen because it wanted "big dunes to give us dramatic contours".

The new 1.2m "idents" will start to be shown from 7 October.

Other locations include in Mexico, Croatia, Coton Manor in Northamptonshire, and London have been used.

It's not difficult to see why the BBC chose Ynyslas
Nature warden Mike Bailey

The idents, complete with new logo and images for the channel, will also feature the moon, surfers, daredevil motorbikes and synchronised hippos.

They replace the current idents, such as Indian dancers and skateboarders, which were introduced in 2002.

Charlie Mawer, executive creative director of the new identities, said of Ynyslas: "We needed somewhere with big dunes to give us dramatic contours to film against, and we wanted an exposed coast to get strong gusts of winds."

One of his team had been a student at Aberystwyth University and remembered the dunes.

BBC One ident
The short films in the new idents are based on a circle

Wales Screen Commission, which recommends locations, said it had also suggested Ynyslas to the BBC.

The commission's Owain Gillard said: "They contacted us seeking information about beaches in the area and we suggested a number of areas including Ynyslas.

"They said it was just the sort of thing they were looking for."

Countryside Council for Wales senior reserve manager Mike Bailey said Ynyslas was an important site for plants and insects.

"It's not difficult to see why the BBC chose Ynyslas because it's a beautiful location," said Mr Bailey.

He said more than 200,000 visitors were attracted to the nature reserve each year.

Hippos help revamp BBC One idents
26 Sep 06 |  Entertainment
Dancers replace BBC One globe
26 Mar 02 |  Entertainment
In pictures: History of BBC One globes
28 Mar 02 |  Entertainment


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