A young woman's naked table-top dance in a cattle shed at the Royal Welsh Show has led to an official inquiry.
The Royal Welsh Show shed where the impromptu strip was staged
The Welsh Black Cattle Society (WBCS), whose patron is Prince Charles, will hold a special meeting after the "show" was witnessed by 150 spectators.
It was during a late-night party to celebrate a Carmarthenshire abattoir's new contract with Marks and Spencer.
But Enzo Sauro, owner of Cig Calon Cymru Cyf, based at Cross Hands, said he did not organise the "act".
Witnesses said the woman was hosed down during the performance with water normally used to wash and feed the cattle.
One witness, who did not want to be named, said security guards rushed to the scene late on Tuesday, but had difficulty grabbing the woman because the water had made her skin slippery.
Another said the woman's thong, discarded during the act, was returned to her on the end of a pitch fork used to muck out the cattle lines.
She said most Welsh Black breeders had been "annoyed and upset".
OG Thomas, a past president of the WBCS, said: "It's disgusting and this had nothing whatsoever to do with the Welsh Black Cattle Society.
"The society's chief executive and chairman have launched an inquiry and a meeting will be held next week.
"This sort of thing lowers the standards of the Royal Welsh and we will not put up with it. An inquiry is taking place but we don't want to blow this out of proportion."
Mr Sauro said the party was staged in a cattle shed after his company had gained a major order from Marks and Spencer.
"A young girl danced on a table," he said. "I didn't force her to dance on the table and certainly did not organise it. It just happened.
The Welsh Black Cattle Society has called a special meeting
"If that's what she decides to do in her social hours then that's up to her. I did not respond at all."
When asked about the WBCS's impending meeting, he added: "I am absolutely numb".
The society will send letters to its 1,000 members to inform them of an extraordinary general meeting next week.
The meeting could decide to expel Mr Sauro from the society.
A Royal Welsh Show official said the incident was being dealt with by the WBCS.
The identity of the woman has not been revealed.