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Last Updated: Wednesday, 26 April 2006, 17:19 GMT 18:19 UK
County still has carer shortage
An elderly person
There are not enough care assistants in parts of Ceredigion, say officials
A shortage of care workers still exists in Ceredigion a year on from a recruitment drive to attract more people into the profession.

Another campaign will be staged next month to encourage prospective carers to help pensioners and other adults.

Aberystwyth, Llandysul, Tregaron and Lampeter are particularly short of care assistants and the county requires at least 50 new staff.

Officials say the problem is UK-wide and is gradually becoming worse.

In Ceredigion, there are about 400 care assistants providing day and domiciliary care to about 400 people, but more are needed to cover the work.

Following last year's recruitment campaign we took on about 12 new staff
Liz Cullen, Ceredigion Council

According to campaigners, care work has a poor reputation for low wages and Age Concern Cymru has argued the level of earnings do not reflect the importance of the job.

But Liz Cullen, a project development manager with Ceredigion social services, said the authority paid its staff "well over the minimum wage".

"Following last year's recruitment campaign we took on about 12 new staff," she said.

'More staff'

"Some have stayed and some have moved within the department. However, it did help raise the profile of the shortage of staff and what we do.

"This year we will send 21,000 fliers to addresses in Ceredigion highlighting our need for more staff."

A week-long recruitment drive starts on 15 May.

Ceredigion social services will be visiting Aberystwyth, Tregaron, Llandysul, Lampeter, Aberaeron and Cardigan.

Last year, figures from the Welsh Assembly Government showed there were 71,485 pensioners in Wales who were receiving help in their homes from local authorities.

They are part of the 600,000 in the UK who rely upon home carers.

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