Organisers of one of the UK's quirkiest sports competitions have put the event up for auction online in a bid to find a new sponsor.
Snorkelling in the Waen Rhydd peat bog near Llanwrtyd Wells
Bidders for the annual bog snorkelling championship held in Llanwrtyd Wells in Powys, must put up a minimum of £5,000.
The winning bidder buys the right to name the event, distribute advertising and use it as a hospitality location.
The event was left without corporate funding after a sponsorship deal with an ice cream company ended.
The August bank holiday event, which is now into its 21st year, raises money for cystic fibrosis charities and costs several thousand pounds to stage and advertise.
Last year it attracted more than 150 competitors, many in weird and wonderful fancy dress, who battled to be the fastest to snorkel 60ft through a peat bog.
Gordon Green, chairman of organisers Green Events, said of the auction on eBay: "I don't think it has ever been done like this before. You cannot just get into companies to speak to managers and while you can write letters you often get turned down.
"This is a way of bypassing that company bureaucracy."
The not-for-profit company also organises the town's yearly Man verses Horse race and a series of other eccentric events and if the auction is successful, those could be the next items up for auction.