The village featured in the BBC hit comedy programme Little Britain has urged the Welsh Assembly Government to come to its aid.
The only sign in the village? Photographed before it was stolen
Three signs in Llanddewi-Brefi in Ceredigion, home to Daffyd - "the only gay in the village" - have been stolen in recent weeks.
Local AM Elin Jones said it had gained "notoriety" and the assembly government should stump up for the signs.
Daffyd's comedy catchphrase was this week voted the best of all time.
Since it crossed over from being a cult series to a mainstream hit, fans of the TV comedy have been having their photographs taken next to the road signs.
But some may have gone further - with three of the signs stolen in recent months.
In the Assembly chamber on Wednesday, Ceredigion AM Ms Jones asked Local Government Minister Sue Essex: "I am not sure whether you have ever been to Llanddewi-Brefi in my constituency, but it has received a degree of notoriety in recent years.
"The three village signs were stolen before Christmas, and today Daffyd's phrase that he is 'the only gay in the village' has been voted the best ever catchphrase, which will only increase its notoriety.
"What support can you give to the community council in Llanddewi-Brefi indealing with such international publicity, and in possibly having to face permanently replacing their Llanddewi-Brefi village signs?"
In response, Ms Essex said she hoped the village could gain the benefits of notoriety without worrying too much about the downside.
"I would be happy to go with you any time to search for the signs," added Ms Essex.
Matt Lucas as Daffyd in the award-winning Little Britain
Ceredigion council chairman Dai Evans, who represents Llanddewi-Brefi, said the local community council were hoping to install new secure signs, which would be difficult to remove.
He added that Ceredigion council were also looking to buy other signs, which they hoped the two stars of Little Britain would sign to raise funds for the tsunami appeal.
"We want Matt Lucas and David Walliams to autograph them and then we want to sell them on eBay to raise money for victims of the tsunami".
Cllr Evans added that despite the thefts, he could also see positive spin-off benefits for the village.
"I visited Yorkshire on holiday last year and a few areas have done quite well out of TV programmes such as Last Of The Summer Wine," he said.
"My son Rhodri, who is chairman of the Young Farmers' Club in Ceredigion, is also set to contact Mr Lucas and Mr Walliams to see if they'll attend a concert in July in the village."