A new multimillion-pound shopping development, which could create up to 250 jobs, has been given the go-ahead by planning chiefs in mid Wales.
The shopping centre will be built on the site of the livestock market
The major town centre development in Aberystwyth will be built on the site of a livestock market.
Property developers Liberty Mercian, from Shrewsbury, Shropshire, intend to build three new stores and refurbish an existing one.
It claims that the shopping centre will attract more shoppers and increase spin-off trade for other town centre shops.
Ceredigion councillors have given the £15m scheme permission after a meeting on Wednesday.
Liberty Mercian's managing director, Chris Towers, said the planning approval was 'great news' for the seaside town.
"We will not be in possession of the site until September because there's a Welsh mountain sheep sale during the month, but we expect to start developing in October," said Mr Towers.
The company forecasts that the development could boost shopping turnover in the town by almost a fifith by 2006.
"There will be three new units built. Two will house new supermarkets - Somerfield and Kwik Save - and we are talking to a number of operators about the third unit," he added.
"The second phase will include the refurbishment and extension of the existing Somerfield store to convert it into a Matalan clothes store.
"The development has been estimated at about £15 or £16m and could create about 250 full and part-time jobs."
Mr Towers added: "I think it's great news for the town. It's the regeneration of an urban site and it looks as though the livestock market will move out of town.
"We are looking at other opportunities in the town, but I can't reveal what they are at present."
Aberystwyth mayor, Councillor John James, said: "I'm 100% behind the new development, it's great news.
"It's difficult for people to park in the town centre so the parking facility with the new development will hopefully attract more people into the town.
"It will provide a much-needed economic boost for the town centre."
The development in Park Avenue will include 213 car parking spaces, 27 more than currently exists.
But the council said it had not received an application for a multi-storey car park, although there had been speculation one would be built.