A movable farmers' market that aims to provide economic impetus to three mid Wales towns is set to be launched next month.
The market aims to get more shoppers into the towns
Farmers in Llandrindod Wells, Builth Wells and Rhayader will sell their goods at an outdoor market which will rotate from town to town every week.
The move is in response to the foot-and-mouth epidemic in 2001 which economically ravaged the Powys business and farming community.
The first market will be held at Llandrindod Wells on 29 May and it is hoped the Rhayader and Builth Wells will be set up soon afterwards.
We need this market to provide a buzz for the town and bring in people to shop here
Chris Hamer, Chamber of Trade
The project is funded by different organisations in the towns, which will pay for 25 locally-made stalls that can be moved by trailer between towns.
Michiel Blees, co-ordinator of the Llandrindod Action Team, is part of the team organising the Llandrindod Wells market.
"The difference between this market and other farmers' markets is that this one will be outdoors and be moved to other towns," said Mr Blees.
"We will try and make it a community event with music performed at the Middleton Street site on market day."
The town's businesses are fully behind the idea, according to Chamber of Trade chairman, Chris Hamer.
The Middleton Street venue will also host music on market day
"We need this market to provide a buzz for the town and bring in people to shop here," said Mrs Hamer.
"The people visiting the market will also use the town's shops, not just on market day, we hope, on other days of the week as well."
The Llandrindod Wells Action Team has liaised with organisations in Builth Wells and Rhayader so that each town's market will have its own character.
Economic regeneration group Rhayader 2000 has been in the vanguard of organisations working to set up the market in the town.
"This market is definitely something that is needed in Rhayader and a lot of producers in the area want to get the market going," said Wendy Abel of Rhayader 2000.
"It makes sense for us to share equipment and costs and it should pull the three towns together."
Once the three markets are up and running it is planned to hold the Rhayader market on the first Thursday of each month with those in Builth Wells and Llandrindod Wells taking place on the following two Thursdays.