Page last updated at 10:18 GMT, Tuesday, 18 May 2010 11:18 UK

Project to improve the images of Rhyl and Holyhead

Holyhead and Rhyl
The Brand scheme aims to rebrand Holyhead and Rhyl and two Irish towns

A £1.7m project to improve the perceptions of four towns on both sides of the Irish Sea is being launched.

The Brand scheme aims to re-brand Rhyl in Denbighshire and Holyhead, Anglesey, as well as Athy in Kildare and Dun Laoghaire in Dun-Laoghaire-Rathdown.

The project is funded by the European Regional Development Fund (ERDF) through the Ireland Wales Programme.

The towns are thought to have problems in the way they are perceived by residents, businesses and tourism.

The three-year scheme first aims to establish the views people have of the towns.

It costs nearly two million euros, with the ERDF providing 75%, and the remainder being paid for by the individual councils.

Councillor David Thomas, Denbighshire's cabinet lead member for regeneration, said: "Brand is all about changing the perceptions of all four towns.

"Rhyl and Athy have already created close working links and there are obvious strong links between the port towns of Holyhead and Dun Laoghaire.

"We need to engage with various groups to find out what their perceptions are, what are the barriers to overcoming these perceptions and coming up with innovative and creative ways of boosting the reputation and images of all four towns."

Bryan Owen, Anglesey's economic development spokesman, said: "This is about making these four towns more competitive and raising their profile.

"The hope is that the project will boost the economy locally and improve the experience of visitors who come to Holyhead and Rhyl as well as to our partner towns in Ireland."

The scheme is being launched in Rhyl, where delegates from the other towns will be given a tour.

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