The condition of Colwyn Bay's Victorian pier has been deteriorating
A team of urban design consultants has been appointed to create a "masterplan" for redeveloping Colwyn Bay, the local council says.
Conwy council said it had appointed DPP Shape to co-ordinate all potential developments in the town.
The news follows concerns over the town's "deteriorating" Victorian pier raised by Clwyd West MP David Jones.
"The council is focusing on the regeneration of the town as a whole," said chief executive Byron Davies.
Mr Davies said he had had a very constructive meeting with the Conservative MP.
"I was pleased that Mr Jones recognised Conwy County Borough Council's commitment to the regeneration of Colwyn Bay," he said.
Mr Davies said the masterplan would include the proposals for Parc Eirias and the waterfront.
"I have agreed to meet Mr Jones again once the masterplan has been completed," he added.
At a packed public meeting last month to discuss the future of the town's Grade II listed pier there was a show of hands in favour of its renovation.
Mr Jones had told the meeting that people were looking to Conwy council for leadership.
The pier once attracted entertainers such as Morecambe and Wise, Ken Dodd and Harry Secombe, while rock stars Motorhead, Elvis Costello and Slade also appeared there.
It is currently in the hands of receivers.
In May 2009 it was announced that Colwyn Bay would be among a number of areas across north Wales to benefit from £38m of investment, with the improvements in the town focusing on the sea front.
In August 2009 a further £20m was unveiled for regeneration by the Welsh Assembly Government in Colwyn Bay and Rhyl.
Conwy council's Bay Life scheme includes plans for coastal defences, a centre of sporting excellence and relocating council offices to the town centre.