Page last updated at 06:49 GMT, Wednesday, 16 December 2009

Avatar launches Wales' first Imax screen in Cardiff

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Wales' first Imax screen is to show Avatar, reputed to be the most expensive film ever made, as its debut feature.

The screen, which uses 3D projectors, is based in the Odeon cinema in Cardiff, although customers have to pay more for the experience.

John Schreiner, president of theatre development for IMAX, spoke to Lucy Owen.

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