Redundant call centre staff are being sent letters about the new jobs
Call centre staff who lost their jobs when their company went into administration are to be taken on by a new company.
Telemarketing firm Jigsaw Insurance Marketing is to create 56 posts at its new contact centre in Bridgend.
It said it would employ some of the 200 workers who were made redundant when Pure Insurance Marketing Ltd in the town went into liquidation in July.
The Welsh Assembly Government has supported the project.
Jigsaw Insurance Marketing Ltd initially opened a call centre in Bridgend in March 2006.
But that business - known as Jigsaw Insurance Marketing (Wales) - was acquired from shareholders during a management buyout and renamed Pure Insurance in October 2006.
Pure Insurance said all links with Jigsaw Insurance Marketing (Wales) were severed at the time.
Now Jigsaw Insurance Marketing has announced it is to open another call centre in the town and was attracted to the area by the availability of a "trained and enthusiastic" workforce.
Letters are being sent out to the redundant call centre worker with the intention of opening the new centre in October.
Financial director Ian Mihill said: "As a company we are delighted to be able to help take people out of unemployment and are confident we will be able to recruit a first class professional team that can deliver a great customer service."
Minister for the Economy and Transport Ieuan Wyn Jones said: "I am particularly pleased to hear that the company is working with the administrator with the aim of recruiting its new workforce from the pool of trained staff who lost their jobs.
"It offers new employment opportunities for a significant number of people which is particularly welcome in the current economic climate and I am glad the assembly government has been able to support this investment."
The new centre, called Jigsaw Insurance Marketing (Bridgend), specialises in sales campaigns and telemarketing for the financial services, telecoms and utility markets.
Clients include TalkTalk, the consumer telephone business of the Carphone Warehouse Group, Sterling Insurance Group, Towergate, Energy Helpline, Affinion and Motorway Direct.