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BBC Wales's Ashleigh Crowter
"While Australia lifted the trophy the Welsh economy was also a winner"
 real 28k

Welsh Mountain Zoo Manager Chris Jackson
"If you build large subsidised attractions it is going to have an effect on those of us here day in day out"
 real 28k

Monday, 5 June, 2000, 19:44 GMT 20:44 UK
Wales richer after World Cup
Thousands of visitors came to Cardiff for the Rugby World Cup
Thousands of visitors came to Cardiff for the Rugby World Cup
A major survey assessing the economic impact of the Rugby World Cup shows that for every 1 of public money spent on the tournament 17 was added to the Welsh economy.

In total Wales raked in 80m from the event.

But most of the benefit was concentrated in and around Cardiff, and many tourist attractions in other parts of Wales were actually left worse off.

Most of the economic benefits were centred in south east Wales since the Millennium Stadium in Cardiff hosted seven out of Wales's nine matches.


Allan McWilliam, manager Slater Menswear
Allan McWilliam, manager Slater Menswear

But some shopkeepers said they had done worse while the World Cup was in town.

Allan McWilliam, manager of Slater Menswear in Cardiff said the competition had been a disappointment.

"We probably did a few hundred pounds in an afternoon, whereas we would normally do quite a few thousand pounds," he said.

"The foot flow was as low as 10 or 20 people coming in.

Image of Wales

"People won't come into town when the games are on."

But Steve Webb, from the Wales Tourist Board said the tournament was good for business.

"Overall, we are looking for higher economic input, more pounds, more people to come into Wales," he said.


Steve Webb, Wales Tourist Board
Steve Webb, Wales Tourist Board

The tournament also gave Wales an unprecedented opportunity to market itself around the world.

But the research shows many people's image of the country, especially in other parts of the UK, remained unchanged - still coalmines rather than cosmopolitan.

But there was a high level of satisfaction from overseas visitors after their stay in Wales.

It is hoped they will want to come back again to bring more benefit, to keep the benefit of the World Cup going for a few years yet.

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See also:

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