Page last updated at 05:53 GMT, Wednesday, 25 June 2008 06:53 UK

Prince's painting to help farmers

Prince Charles painted a watercolour which will be used to promote the initiative

Prince Charles has painted a watercolour of a Welsh mountain which will be used by a new food marketing initiative as a logo for its produce.

The image of Cwm Berwyn, Ceredigion, was painted by the prince from memory and photographs.

Cambrian Mountain Initiative products with the logo are not yet available but prototypes will be on show at a launch, which the prince is attending.

He and the Duchess of Cornwall are currently on a summer tour of Wales.

They are staying for the first time in Llywnywermod, Carmarthenshire, which was bought by the Duchy of Cornwall in 2006 and has been undergoing renovations.

The retreat is the base for their five-day tour which began on Monday and has already taken in St Davids Cathedral, Solva Woollen Mill and Aberglasney Gardens.

Most of the royal couple's visits on Wednesday have been connected to the Cambrian Mountains Initiative (CMI), which is supported by Prince Charles.

The initiative aims to help farmers who keep flocks and manage the landscape in rural communities market their produce and give consumers confidence in the lamb they buy.


He (the prince) is very knowledgeable and he has tried to push different products and open markets for them

James Raw, Tyllwyd Farm

The scheme will also be encouraging sheep farmers to sign up to a set of principles - including ensuring their animals are born and bred within a specified area and reared using traditional methods.

CMI already has branded produce available in the Co-op.

Prince Charles and Camilla officially launched CMI at a reception in Llyswen, Powys, after he has toured Tyllwyd Farm in Cwmystwyth near Aberystwyth and met local farmers.

James Raw from Tyllwyd Farm said the prince was fully involved with the initiative and had already chaired quite a few meetings in Wales.

"Without the prince's charities, the schemes would not have got off the ground. Similar schemes, including one in the Peak District, have been quite successful," he said

"He (the prince) is very knowledgeable and he has tried to push different products and open markets for them. He has done wonders for the renaissance in mutton sales."

Mr Raw added that his farmhouse had "never looked cleaner" in preparation for the visit and that he would be taking the prince up into the Cambrian Mountains to see his ewes and cattle before the meeting.

The prince's watercolour will not be on the tour but a copy will be displayed at the launch.




SEE ALSO
Royal couple move into Welsh home
23 Jun 08 |  South West Wales
Prince cleared to extend retreat
10 Jul 07 |  South West Wales
Objection to prince's house plan
07 Jun 07 |  South West Wales
Prince's plan for his Welsh home
23 Apr 07 |  South West Wales
Charles meets his new neighbours
16 Mar 07 |  South West Wales
Warm welcome awaits royal couple
22 Nov 06 |  South West Wales
In pictures: Charles' Welsh home
22 Nov 06 |  In Pictures

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