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 BBC Wales's Hugh Turnbull reports"The newspaper will reach 120,000 homes in Cardiff"  real 28k BBC Wales's Chief Reporter Penny Roberts"The ads for council jobs will not be placed now in the South Wales Echo or Western Mail"  real 28k |
The launch of Capital Times for 120,000 homes in Cardiff was criticised by some councillors, but still gained approval as a monthly title at a council meeting on Thursday.
The authority claims it will halve its £500,000 advertising bill with the South Wales Echo and Western Mail for job vacancies.
The council is free to make the commercial decisions it wants.  |
Robin Fletcher, Editor South Wales Echo
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But the decision to axe advertising with the south Wales-based newspapers was an act of "shooting the messenger", said one Tory councillor.
Plaid member Delme Bowen said the paper was "pathetic and parochial".
But the decision was defended as a money-saver and as a means of getting across to those people that would otherwise not read newspapers.
The council's head of corporate support, Mike Doel, said: "We will save the council tax payers a lot of money. Instead of having to buy a newspaper, they will get it through the door, free every month."
 Council official Mike Doel: Good news
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The South Wales Echo, which has attacked council leader Russell Goodway's acceptance of a £58,500 salary, responded to the council's 'editorial' decision.
The paper's editor Robin Fletcher told BBC Wales: "The council is free to make the commercial decisions it wants.
"We will be concentrating on our job and making sure we do it well."
Ahead of the Wales Labour Party Conference, the party could have done without the adverse publicity.
Cardiff county council had put behind it the controversy of the so-called "Cardiff Eight" councillors who were suspended for opposing a £58,500 pay packet for leader Russell Goodway.
Their case was sympathetically heard by the Wales Labour Party.
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