The family of a man decapitated in a motorcycle accident have rejected a second apology by police who showed images of his body without permission.
Police admitted permission to show the photos had not been sought
The images of Mark Gibney, 40, were shown by North Wales Police chief constable Richard Brunstrom at a closed road safety briefing for journalists.
The force has apologised to the family and the Independent Police Complaints Commission is investigating the case.
His family from Merseyside, said the apology was "too little too late".
In a statement the family said: "The Gibney family have received, in a letter dated 8 June 2007, a further apology from the chief constable.
"This apology is rejected by the Gibney family.
"This apology is 'too little too late' and comes a full six weeks after the contentious presentation of 26 April 2007."
North Wales Police declined to comment on the family's reaction.
Last month, Mr Gibney's family met the Independent Police Complaints Commission (IPCC), which is reviewing the case following a voluntary referral from the North Wales Police Authority.
Mr Brunstrom said the images were shown in confidence
Earlier in June, a protest was held by 250 motorcyclists in Llandudno in protest at the decision to show the pictures of Mr Gibney's body.
Mr Gibney died in 2003 when his bike crashed on a bend on the B5105 between Cerrigydrudion and Ruthin in Denbighshire.
An image of his severed head lying on a grass verge was shown to journalists and council officials during a private road safety presentation by Mr Brunstrom on 26 April.
His headless torso was also shown, as well as photographs of the bodies of two young men killed in a separate crash.
Afterwards, Mr Brunstrom claimed the pictures had been shown in confidence and accused some sections of the media of "distorting" the meeting.
He also defended his actions, saying he had shown the images to "give the context" of his anti-speeding campaign.
The force apologised to the family "for the distress caused by the publicity" but this was rejected by the relatives who announced they were taking legal advice.