[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Tuesday, 11 July 2006, 14:58 GMT 15:58 UK
Burger chain forces name change
Whopper flapjacks and Burger King logo
Whopper flapjacks ran into trouble with global brand Burger King
A vegetarian snack company has been forced to change the name of a product because it is the same as a burger sold by global chain Burger King.

Mark Gould, managing director of Wholebake in Corwen, Denbighshire, said Burger King was "squashing the little guy" by threatening legal action.

Wholebake was told its use of the name "Whopper!" for a flapjack had infringed the burger giant's trademark.

A spokesman for Burger King did not want to comment on the issue.

According to Mr Gould, the company had "innocently" christened the flapjack Whopper! because of its size, and would not want to be associated with meat products.

"Wholebake is a totally vegetarian company and has never had any desire to associate itself with burgers or any other meat products for which Burger King is known," he said.

Once again it's a case of a big company using its financial muscle to squash the little guy
Mark Gould

"We would have liked to have fought these actions all the way but overriding the points in our favour was the potential of massive costs involved.

"We are a small company based in north Wales - these costs would have been nothing to Burger King but they probably would have cost us our business.

"Once again it's a case of a big company using its financial muscle to squash the little guy."

The company has now renamed the product Flapjacks, as it could not afford the legal costs of fighting a court case.

The minimum costs of defending the use of the name would have been around 20,000 but could have escalated to hundreds of thousands of pounds.

The company said Burger King claimed the public would believe Wholebake's bars, which are sold in supermarkets and health food shops, were associated with their burgers of the same name.


SEE ALSO
Sir Stelios drops trademark case
21 Jun 06 |  Southern Counties
Starbucks wins Chinese logo case
02 Jan 06 |  Business
'Burger bill' passed by US House
20 Oct 05 |  Business

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific