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Last Updated: Friday, 22 July, 2005, 12:32 GMT 13:32 UK
Snowdon on Scottish salmon pack
Scottish salmon packet
Packaging will be phased out by November 2005
Supermarket bosses have said packaging for Scottish salmon featuring a picture of Mount Snowdon is a mistake and is due to be phased out.

The fillets have been on sale in Safeway's for the past two years but the mistake has only just been spotted.

The company has recently been taken over by the chain Morrisons who became aware of the packaging following a call by a journalist.

The error had been spotted by a customer at Safeway's Caernarfon store.

A Morrison's spokesman has said that the people of Wales should be flattered that Snowdon is being used to promote Scottish fish.

Mount Snowdon
Snowdon featured in the background of photograph

Colin Middlemiss said the packaging dates to a time before the take over of Safeway and it "will be phased out as the branding transfers to Morrisons".

"I can't believe that the product has been on the shelves for over two years and no one has spotted it before, especially when the product is for sale in Wales" he said,

"The first I knew about it was when a journalist rang me about it earlier this week. It's a mistake. I am sure it has caused some amusement.

"I think the people of Wales should be flattered that somewhere as beautiful as Snowdon is being used to promote Scottish salmon."

The Safeway packaging will be phased out by November 2005.

Morrisons completes store sales
22 Jul 05 |  Business

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