Welsh rugby star Gavin Henson, as known for his celebrity girlfriend Charlotte Church as his groomed looks, has taken another step up the celebrity ladder.
The company do not reveal how much Henson will be paid
The 23-year-old who claims to shave his legs before matches, has joined David Beckham as a face of male grooming company Gillette.
Henson, from Pencoed, near Bridgend, is currently on tour with the British and Irish Lions in New Zealand.
He joins Brian O'Driscoll and Jason Robinson on Gillette's "team".
Henson is known for playing in gold or silver boots, and has recently added a red tinge to his distinctive spiked haircut.
He has become a high-profile figure since the Welsh Grand Slam victory and his subsequent romance with singer Charlotte Church.
He now follows in the footsteps of England football team captain David Beckham who signed a £20m five-year deal with Gillette last year.
The company said: "Gavin is a great young talent who is known for looking good both on and off the pitch.
"He's a top performer and we are happy to have him as part of the Gillette squad."
The company has not revealed how much Henson will be paid.