[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 21 February, 2005, 14:28 GMT
Rugby stars swap Brains for brawn
Welsh rugby 'Brawn' shirt
Paris fashion: How the Welsh shirt will look in the Stade de France
If you thought Welsh rugby players had more brawn than Brains, you will be proved right... for one game at least.

A French ban on advertising alcohol posed a tricky problem for the clash in Paris this Saturday for SA Brain, the brewer which sponsors the Welsh team.

But the company has neatly sidestepped the rule by swapping the Brains logo on the front of the shirt for that equally prized rugby attribute: "Brawn".

Other Six Nations teams have had problems with the clampdown.

Scotland's whisky sponsor had to use just its initials on shirts at the Stade de France.

I just hope it helps them play as well as they have been
Stewart Dobson, SA Brain
Brains decided to build on its "positive thinking" campaign, with the Welsh team on a high after two wins out of two so far.

Stewart Dobson, group marketing manager for Cardiff-based brewery, said: "We knew at the time of signing the contract last May that we'd have to face this task.

Wales' Gavin Henson and England's Mathew Tait
Cardiff style: Gavin Henson models the traditional look
"So we looked at alternatives and everyone backed having some fun with it, including the players and the Welsh Rugby Union.

"The Scottish team adapted their shirts just to the initials of their brand so I think the French are accustomed to people playing the game."

Fly-half Stephen Jones - who plays his club rugby in France for Montferrand - said it was a only a "slight change" in what would be "quite a low-key week" for the Welsh team before the game.

France v Wales will be on BBC One & Radio 4 Long Wave from 1545 GMT on Saturday.

Luscombe a doubt for France clash
21 Feb 05 |  Rugby Union
Betsen feels ready to face Wales
20 Feb 05 |  Six Nations
Rugby team's massage parlour cash
16 Sep 04 |  South West Wales
Rugby sausage deal reinstated
09 Mar 04 |  Wales


The BBC is not responsible for the content of external internet sites


News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific