A bank has announced it will create more than 300 jobs with a new call centre in Cardiff.
The company will open a base in the centre of Cardiff
ING Direct, a division of Dutch-based ING Group, said it would open on a site in Cardiff city centre by March 2005.
ING has been given grant aid by the Welsh assembly government.
Economic Development Minister Andrew Davies said research showed staff turnover in Welsh call centres was the lowest in the UK, and salaries were above average.
The ING Group which operates in more than 50 countries and says it has 10m customers internationally. It started operating in the UK in 2003.
Staff at the new centre will assist the company's UK customer base.
Lindsay Sinclair, INS Direct UK's chief executive said: "We believe Cardiff to be a great place for ING Direct to open a call centre.
"We investigated a number of other towns and cities and Cardiff ticked all the boxes, and more.
"Giving great customer service is our number one objective - we believe the Cardiff people are great natural communicators and will provide outstanding support to our rapidly expanding customer base."
Mr Davies said: : "The investment underlines Wales' competitiveness as a location for contact centres."
"I am delighted that a company of ING Direct's calibre is reinforcing the contribution that the contact centre sector makes to the Welsh economy."
The company is planning an awareness campaign in the city to promote its products from October and will start a recruitment drive.