Cardiff's James Fox has launched his bid for instant celebrity in the second series of Fame Academy.
James Fox is the latest in a line of Wales' reality TV stars
Mr Fox is one of 13 students now moved into the Fame Academy mansion in north London, where they will be tutored by singing and dancing coaches.
Those that do not come up to standard will be placed on "probation" by teachers and will have to face the public vote to see who stays in the academy.
The eventual winner will receive a recording contract, a luxury flat and the chance to live the life of pop star for a year.
So as he prepared to do battle, BBC News Online checks out the other Welsh stars who have made a splash in the pond of reality TV.
February 2001 - Noel Sullivan
Noel was just 20 when he was unveiled as the Welsh link in Hearsay, and the band rocketed to a debut number one with Pure and Simple, then raced to the top of the album charts.
Hearsay split up just months after dominating the charts
But the wheels came off when singer Kym Marsh left the group in January 2002 - she was replaced, but the spark had gone, and the final split came last October.
Noel, from Caerau in Cardiff, is having a second stab at stardom as he takes the lead role in a Scottish production of the musical Fame this winter.
April 2001 - Helen Adams
Everyone's favourite bubbly blonde hairdresser, Helen, from Cwmbran in south Wales, had the nation gripped as love blossomed in the Big Brother house between her and fellow contestant Paul Clarke.
Helen's romance with Paul kept Big Brother viewers hooked
Helen, who is still going out with car designer Paul, was runner-up in the 2001 series and went on to start a career as a TV presenter.
She still pops up in magazines occasionally, as well as at public functions, including opening Burry Port marina in west Wales last November.
May 2001 - Charlotte Hobrough
By far the most successful of all the Welsh stars, Charlotte "The Harlot" from Cardiff scooped £1m in the first series of ITV's Survivor.
Charlotte scooped a £1m jackpot on ITV's Survivor
But it came at a price, as it was widely reported the police officer had an affair with one of her fellow contestants during the 40-day stint on an island in the South China Sea.
Earlier this year, she was in the headlines again, as her policeman husband was cleared of groping a female officer in a Cardiff nightclub.
Autumn 2001 - Jessica Garlick and Rosie Ribbons
While Gareth Gates, Will Young and Darius are all still living it up at the business end of the charts, these two wannabes have drifted away from the spotlight.
Jessica finished behind Malta in the Eurovision Song Contest
After Pop Idol finished, Jessica, from Kidwelly in west Wales, was beaten into third in the Eurovision song contest by Latvia and Malta - her song Come Back also made it to number 13 in the UK chart.
But so far, Jessica herself has not come back.
Meanwhile Swansea-born Rosie - despite winning over record producer Pete Waterman - was dropped by her label Telstar earlier this year.
November 2002 - Jamie Shaw and Matthew Johnson
These two bright-eyed teenagers were pleased as punch when they made the final line-up for the boy band One True Voice in Popstars: The Rivals last year.
The future does not look great for One True Voice
But after they being beaten to the Christmas number one by their female counterparts Girls Aloud, the long-term future of the band looks shaky.
Stories of a split refuse to disappear and their last single, Shakespeare's Way With Words, only entered the chart at number 10.
Jamie was recently spotted in the crowds at the Party in the Park festival in Cardiff, where Girls Aloud were performing.
June 2003 - Lisa Jeynes
Lisa was plunged in at the deep end when she was sent in to spice up this summer's series of Big Brother after it had already been running for seven weeks.
Lisa only lasted two weeks in the Big Brother house
The feisty ex-model from Penarth, south Wales, certainly made a splash, rubbing up the contestants the wrong way and flirting with the boys, but it was not enough.
She found it hard to bond with the more established gang, and was voted out after just two weeks to a chorus of boos from the waiting crowds.