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Last Updated: Thursday, 10 April, 2003, 07:56 GMT 08:56 UK
Welsh scenery lures Bollywood
Shahrukh Khan and Aishwarya Rai star in Bollywood's Devdas
Former Miss World Aishwarya Rai will star in the film
Some of the top beauty spots in Wales will form the backdrop for a new Bollywood production.

One of the Indian movie industry's top production companies has chosen forestry in mid Wales and the Snowdonia mountain range in north Wales as locations for its next blockbuster.

The locations were chosen following a successful Wales Screen Commission trade mission to India in November and a meeting with Bollywood's most senior producer, Yash Chopra.

Crew members from Boney Kapoor's production company will be in Wales for a week at the end of April to film scenes for Rajat Rawail's latest production, 'Kyun! Ho Gaya Na Pyaar' - which translates as 'It has happened - love'.

The film will feature the former Miss World, Aishwarya Rai, in one of the leading roles.

The stunning landscape of the mid Wales forests and the mountains of Snowdonia will provide the perfect setting for rally scenes in the movie.

Snowdonia
Tomb Raider II was shot in Snowdonia
Mike Wallwork, National Co-ordinator Wales Screen Commission said he was delighted with the news.

"We are pleased that our trip to Mumbai and Chennai in November has reaped positive results," he said.

"Bollywood productions enrich the portfolio of work we do. However, they are just one part of the Wales Screen Commission's marketing strategy, which also focuses on projects that have a major impact on the Welsh economy such as UK feature films, dramas and US productions."

Last December the commission predicted Wales should be preparing itself for an influx of "Bollywood" film productions.

Enticement

Fresh from a UK Government-sponsored fact-finding mission to India, it said it was confident of winning over more big-name directors looking for suitable locations.

But the commission's message of confidence boost clashed with the announcement of the new leader of Kashmir that he would entice domestic film-makers back to the violence-torn state.

Bollywood abandoned Kashmir for locations like Wales following the Islamic insurgency in 1989 - but now Mufti Mohammed Sayeed wants the industry to return.

India thinks the value of its film sector could quadruple to 7.2bn by 2007.

The Wales Screen Commission, meanwhile, is looking to steal a march by selling Wales as the top site for breathtaking scenery.

North Wales commission manager Carwyn Edwards met pioneers of the burgeoning film industry in south east India.

"Locations are high on the agenda," he said.

"We also discussed the possibilities of setting up cultural links such as Bollywood film festivals as well as the support and incentives we provide to the film industry in Wales."

The new commission was set up to promote Wales as a production base.

Movies are seen as key economic contributors, as they not only generate income, but also help put the area on the worldwide map.




SEE ALSO:
Bollywood star leaves hospital
09 Apr 03  |  Entertainment
Kashmir woos tourists and movies
02 Dec 02  |  Business
Global release for Bollywood epic
12 Jul 02  |  South Asia
UK's Bollywood summer
10 Jun 02  |  Entertainment
India banks on worldwide film success
23 May 02  |  Entertainment
Screen star hails India's film success
03 May 02  |  Entertainment
Made but not seen in Wales
10 Aug 01  |  Wales


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