Tourism chiefs in north Wales are hoping for a healthy spin-off from the poignant finale to hit ITV1 series Cold Feet.
The cast of Cold Feet at Portmeirion
An estimated 10m viewers tuned in on Sunday night to watch the final episode, which featured the lead characters paying their last respects to Rachel at the Welsh resort of Portmeirion.
Rachel - played by Helen Baxendale - died in hospital during last week's episode, after a serious car accident.
Her partner Adam (James Nesbitt) was joined in Sunday night's finale by the cast for a moving scene in which Rachel's ashes were scattered at Portmeirion.
Dewi Davies, director of the North Wales Tourism Partnership, hopes the focus on the resort will boost visitor numbers.
Helen Baxendale: Rachel died in the penultimate episode
"It is sad to see the programme come to an end, but I am delighted it has a closing scene in Portmeirion and north Wales," said Mr Davies.
"It is a great reminder for people who are looking to take a spring break.
"Portmeirion is a jewel in the crown; it is an exciting place and you get a good atmosphere with great views," he added.
The beauty spot was chosen for the scenes in Cold Feet because the characters had previously enjoyed happier times there.
The resort attracts 250,000 visitors each year, drawn by the beautiful coastline and the village designed by William Clough-Ellis.
Portmeirion has been immortalised on film before, as the setting for the 1960s cult programme The Prisoner.
The characters visited Portmeirion in an earlier series
Granada's Natalie Cheary said: "It is the place Adam and Rachel say they conceived their baby Matthew.
"This is why he wanted to go back - it is full of happy memories," she added.
Robin Llywelyn, the managing director of Portmeirion Ltd, said he had welcomed the series.
"We were delighted to be involved," he said.
The picturesque village of Portmeirion was built between 1925 and 1975 on a private site on the Gwynedd coastline.
The cult TV show The Prisoner, starring Patrick McGoohan as Number Six, was filmed there from 1966 to 1967.