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Wednesday, 17 October, 2001, 11:12 GMT 12:12 UK
Town scuppers new McDonald's plan
McDonalds burger
McDonalds had planned to open a store at Abergavenny
Campaigners in south east Wales are celebrating after defeating the American fast-food giants McDonald's in a planning dispute.

Abergavenny residents have prevented the international takeaway chain from building a new restaurant on the edge of the town.

A protester outside the public inquiry
A protester outside the public inquiry
Following a three-day planning appeal, the firm's application to open an outlet on the busy Heads of the Valleys road was rejected by the Planning Inspectorate.

Alongside safety fears, protestors were concerned that the site, on the outskirts of the town, would impact on Abergavenny's shopping centre.

They have now called for McDonald's to open a store in the middle of the town instead.

Monmouth AM David Davies has expressed his delight at the decision.

McDonald's has said it is disappointed to have its appeal turned down and will now be studying the planning inspector's report.

Signed petition

Hundreds of people in Abergavenny had signed petitions in opposition to the company's plans for a new restaurant on the edge of the community.

The protest began when the company announced it wanted to build a restaurant alongside the A465 Heads of the Valleys road on the outskirts of the town.

Parents expressed concern that children could risk their lives by crossing the lanes of traffic to get to the proposed restaurant.

The protesters were joined by other business leaders from the Abergavenny area.

'Best location'

McDonald's responded by saying it had identified the best location in the area.

Residents admitted that they faced a "David and Goliath-style battle", but still remained confident of success.

McDonald's plans to open 2,000 stores worldwide each year and is also to sell its up-market Aroma coffee shop chain in the UK.

The sales, which was announced last month, are expected to fetch over $20m (15m).

See also:

19 Sep 01 | Wales
Market town takes on McDonald's
30 Aug 01 | UK Politics
McDonald's Labour deal sparks row
24 Jul 01 | Business
McDonald's hit by mad-cow fears
22 Mar 01 | Europe
Bove loses McDonald's raid appeal
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