Politicians welcome nude poster ban

The offending poster will be withdrawn nationwide

Assembly Members in Wales are delighted a controversial nude poster outside their debating chamber is to be banned.

AM Helen Mary Jones said the image had caused offence to both politicians and members of the public.

After receiving 730 complaints from across the UK, the Advertising Standards Authority has now ordered the poster to be withdrawn.

ASA director general Christopher Graham said the poster was sexually suggestive and likely to cause "serious or widespread offence".

Ms Jones, AM for Llanelli, said she had contacted Cardiff County Council - which oversees the posters displayed in the city - to complain.

Sophie Dahl featured in the Opium advert

The poster for Opium perfume featured model Sophie Dahl, the grand-daughter of Roald Dahl, who was born in Cardiff.

The model was guest of honour at a musical extravaganza in Cardiff Bay honouring her grandfather's work earlier this year, just yards from where the offending billboard stands.

Ms Jones told News Online Wales that the poster had backfired created a negative and unwelcome impact.

"If Yves Saint Laurent was hoping to shock people, I know a number of woman who were shocked and will not be buying the perfume again."

"I am very pleased by this decision - it is the kind of image that might be appropriate for the internal pages of a magazine, but not on billboards.

"I have had correspondence about it and a lot of young women were offended by it.

"I will not be wearing YSL anymore."

The presence of the advertisement drew an angry response in the assembly from AMs Brian Hancock, Val Feld, Owen John Thomas, Gwenda Thomas and David Melding, who sought its immediate withdrawl.