BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: UK: Wales
Front Page 
World 
UK 
England 
Northern Ireland 
Scotland 
Wales 
UK Politics 
Business 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 



Helen Mary Jones, Llanelli AM
"I will not be wearing Yves Saint Laurent anymore"
 real 28k

Tuesday, 19 December, 2000, 09:40 GMT
Politicians welcome nude poster ban
BBC graphic of Opium poster
The offending poster will be withdrawn nationwide
Assembly Members in Wales are delighted a controversial nude poster outside their debating chamber is to be banned.

AM Helen Mary Jones said the image had caused offence to both politicians and members of the public.

After receiving 730 complaints from across the UK, the Advertising Standards Authority has now ordered the poster to be withdrawn.

ASA director general Christopher Graham said the poster was sexually suggestive and likely to cause "serious or widespread offence".

Ms Jones, AM for Llanelli, said she had contacted Cardiff County Council - which oversees the posters displayed in the city - to complain.

Sophie Dahl, model
Sophie Dahl featured in the Opium advert
The poster for Opium perfume featured model Sophie Dahl, the grand-daughter of Roald Dahl, who was born in Cardiff.

The model was guest of honour at a musical extravaganza in Cardiff Bay honouring her grandfather's work earlier this year, just yards from where the offending billboard stands.

Ms Jones told News Online Wales that the poster had backfired created a negative and unwelcome impact.

"If Yves Saint Laurent was hoping to shock people, I know a number of woman who were shocked and will not be buying the perfume again."

"I am very pleased by this decision - it is the kind of image that might be appropriate for the internal pages of a magazine, but not on billboards.

"I have had correspondence about it and a lot of young women were offended by it.

"I will not be wearing YSL anymore."

The presence of the advertisement drew an angry response in the assembly from AMs Brian Hancock, Val Feld, Owen John Thomas, Gwenda Thomas and David Melding, who sought its immediate withdrawl.

Search BBC News Online

Advanced search options
Launch console
BBC RADIO NEWS
BBC ONE TV NEWS
WORLD NEWS SUMMARY
PROGRAMMES GUIDE
See also:

18 Dec 00 | UK
Naked Sophie Dahl ad banned
10 Jan 00 | Asia-Pacific
'Opium' gets up China's nose
11 Oct 00 | Entertainment
'Offensive' Diaz ad slated
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Wales stories are at the foot of the page.


E-mail this story to a friend

Links to more Wales stories