The majority of fire deaths in Tayside are alcohol-related
NHS Tayside, the police and fire service have urged locals to think about how much they are drinking.
A range of events are going on throughout Alcohol Awareness Week to encourage people to drink sensibly.
About 25% of men and 13% of women in Tayside admit to downing more than the recommended weekly limits of 21 units for men and 14 for women.
And Tayside fire and rescue has said the majority of fire deaths in the area are alcohol-related.
They are warning people not to cook after drinking and to make sure that cigarettes are completely out once they are finished with.
Events taking place over the coming days in Tayside include a play highlighting the problems of alcohol abuse, information displays and mobile advice units.
Community Safety Vice Convener in Perth, Councillor Elspeth Maclachlan, said: "Promoting responsible drinking is very important, and Alcohol Awareness Week is a useful way of doing that.
"The week allows us and our partners to assist people to make simple changes in the way they drink which can have hugely beneficial effects on their health and their lives."