Actress Helen Mirren has given her support to a creative initiative spearheaded by St Andrews University.
Dame Helen said she was "delighted" with her new role
Dame Helen has agreed to become the first honorary patron of the Institute for Capitalising on Creativity.
The institute hopes to play a key role in boosting the creative industries in Scotland.
The Oscar nominated and Emmy-award winning actress, best known for her role in the TV drama Prime Suspect, said she was "delighted".
She has recently been highly acclaimed for her role in The Queen.
The actress, who received an honorary degree from St Andrews University in 1999, said: "I am delighted to offer my support to the new Institute for Capitalising on Creativity by accepting the position of honorary patron.
"I will watch the progress of the venture with great interest and wish it every success."
The institute, based at St Andrews, is a unique consortium which brings together top creative and management professionals from Duncan of Jordanstone College of Art and Design in Dundee, The University of Dundee, the Royal Scottish Academy of Music and Drama (RSAMD), Abertay University, Dundee, and St Andrews University's School of Management.
It is also in partnership with the Tisch School of the Arts at New York University.
The institute is running a series of workshops on creativity and the creative industries and next September is starting a postgraduate course in creativity management.
The course aims to empower creative individuals to better manage their own career or team.
It is hoped it will also persuade Scottish-grown talent to stay in Scotland and develop businesses, while also tempting international students to study and work in Scotland.
Institute director Professor Barbara Townley said: "We are thrilled that an actress of Helen Mirren's status and calibre wishes to be associated with the institute as an honorary patron.
"It is recognition by those who are established in the creative professions of the importance of what we aim to achieve with the institute, and the uniqueness of the new masters programme combining advanced creative practice with management knowledge so that individuals can build a successful career in the creative industries."