A campaign to have the new Forth crossing named the Clackmannanshire Bridge has attracted the backing of local dignitaries and business leaders.
The bridge is expected to open in 2008
The local council, which is behind the move, has also begun lobbying ministers to support the idea.
The £120m bridge will boost transport links between Forth Valley and Central Scotland when it opens in 2008.
Scottish Parliament Presiding Officer George Reid, who is a local MSP, has given his backing to the campaign.
Other supporters include drinks company Diageo and Ochil and South Perthshire MP Gordon Banks.
Clackmannanshire Council has argued that naming the bridge, currently known as the Upper Forth Crossing, after the small county would bring the area national recognition.
The campaign has come at a time when the economy of Clackmannanshire has been expanding, with an increase in house building and plans for several major regeneration projects in the area.