A bid to make Perth the first Scottish member of an international movement which champions local culture and produce is being driven forward.
Perth residents are being asked to back the bid
A move to win Cittaslow status for the Fair City has received backing from the council and enterprise company.
Cittaslow, which means "slow city", began in Italy in 1999 and aims to improve life in small towns and cities.
It seeks to encourage communities to enjoy healthy living, eating and promote the environment.
Perth hopes to be approved for Cittaslow status by spring 2007, but not before having to be assessed against more than 60 different criteria.
Perth and Kinross is also applying to become the first Cittaslow area supporter in the UK.
A local steering group to gather public opinion on how to drive the bid forward will be set up and a Perth representative will be meeting with Cittaslow chiefs.
Perth and Kinross Council enterprise convener, Alan Livingstone, said: "Securing Cittaslow accreditation for both the city of Perth and the area of Perth and Kinross will provide an independent endorsement of the quality of our excellent local produce, while also highlighting our outstanding environmental quality."
Jill Farrell, director of business growth at Scottish Enterprise Tayside, said: "Food and drink has been identified as one of six key sectors for greatest potential growth in the Scottish economy
"I hope that Perth's application to become Scotland's first Cittaslow town will provide a model that other communities across the country can be encouraged to follow."
Cittaslow UK President, Graeme Kidd, said the movement was about encouraging and helping towns to retain their own identity and vibrancy.
He added: "It's not about resisting change and development.
"Rather, Cittaslow aims to promote a mindset that pays due attention to the needs of individuals and the needs of the natural and man-made environment."
To date three towns in England - Ludlow in Shropshire, and Aylsham and Diss in Norfolk - have joined the Cittaslow movement.